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Choose the Hard Way


Nov 19, 2018

Anthony Weiner’s mayoral campaign head of comms/Booker+Bloomberg administration comms veteran on managing a media crisis & redemption. Barbara Morgan is a VP at the strategic communications firm Greenbrier and the founder of Apex Strategies. She served as a former senior aide to the NJ State Department of Education and the former administrations of Mayors Bloomberg and Booker. Barbara also headed communications for the mayoral campaign of Anthony Weiner. She plays a gripping roll in the documentary Weiner about that campaign where both he and Barbara go through their own very public crises. During the Weiner campaign, Barbara became the news when a reporter wrote a story about comments she thought she had made off the record about a former campaign intern who had published a tell-all about working on the campaign.

On this episode we’ll hear about what happened, what she learned, how she grew from it and much more. As VP at SKDKnickerbocker, Barbara oversaw and managed strategic communication planning and execution for high-profile clients in finance, government, philanthropy and education such as the Commonwealth of Puerto Rico, The Rockefeller Foundation, 100 Resilient Cities, AT&T, the Harvard Graduate School of Education, Columbia University, the State University of New York (SUNY), and others. You can find Barbara on Twitter @barbarakmorgan.


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